Sunday, 9 November 2008
Group Part of the Project
Monday, 3 November 2008
Edward Mcknight Kauffer
PIET ZWART
Piet Zwart was a Dutch photographer, typographer, and industrial designer who started his career as an Architect. Zwart used the basic principles of constructivism and "De Stijl" in his commercial work. His work can be recognized by its primary colors, geometrical shapes, repeated word patterns and an early use of photomontage. He was a pioneer of modern typography as he made the decision to overlook the rules of traditional typography. I have seen his work on numerous occasions as im sure most other graphic designers have.
EL LISSITZKY
El Lissitzky was a Russian artist, designer, photographer, typographer, polemicist and architect who has played a key role in the direction that graphic design has taken over the years. His work greatly influenced the Bauhaus and constructivist movements both of which I take interest in. He taught from the age of 15 and continued to do so for the rest of his life. He is best known for his graphic design and typography which at the time was new, modern and different.
AM CASSANDRE
AM Cassandre was a Ukrainian-French painter, commercial poster artist, and typeface designer who has produced some of the best Graphic Design that exists. He is known worldwide for his poster and type designs. His popular advertising posters enabled him to get a job working in a printing house. Inspired by cubism as well as surrealism, he earned a reputation with works such as Bûcheron (Woodcutter), a poster created for a cabinetmaker that won first prize at the 1925 Exposition Internationale des Arts Décoratifs. He became very popular and opened his own advertising agency with partners producing work for a wide variety of clientele for a range of purposes.