PIET ZWART

Piet Zwart was a Dutch photographer, typographer, and industrial designer who started his career as an Architect. Zwart used the basic principles of constructivism and "De Stijl" in his commercial work. His work can be recognized by its primary colors, geometrical shapes, repeated word patterns and an early use of photomontage. He was a pioneer of modern typography as he made the decision to overlook the rules of traditional typography. I have seen his work on numerous occasions as im sure most other graphic designers have.